The Indian motorcycle market has been growing year on year, and as the demand and acceptance of premium niche products from manufacturers in all segments, whether it be scooters or motorcycles, is a proof that the Indian consumer is looking towards putting money into new technology and global products. The lubricant industry has also seen an increase in demand of higher spec, synthetic technology based lubricants and the automobile lubricant market has benefitted from it too.
Royal Dutch Shell, probably the world's biggest lubricant industry giant, has a dedicated range of fully synthetic oils for motorcycles and in recent years the company has brought its high spec oils to the Indian market also. The Shell Advance range of oils are specifically designed and developed for motorcycles and with their fully synthetic technology help the user in getting best performance in all parameters from their bikes, such as, better acceleration, less heating, better efficiency, longer part life and many other important benefits.
Now to take it commitment further to bring latest lubricant tech to Indian market Shell will be launching it new Shell Advance Ultra Motorcycle oil in the Indian market at India Bike Week today. Shell is a knowm lubricant technology provider t Ducati Corse, and the Shell Advance Series of oils are developed alongside Ducati Corse's racing efforts.The launching will happen in front of the jam packed IBW location where the riders from throughout the country have gathers together to create the biggest till date IBW at Vagator Goa. The unveiling of the all new oil will be done by Alisha Abdullah, the countries first & fastest female racer.
Stay with us as we bring more news on this launch and other news from IBW 2015...