Skoda India has inaugurated a new showroom in Ambattur, Chennai in the country. Being christened as Gurudev Motors, it is the company's first dealership with its new corporate design and identity. Also, it is the Czech automakers biggest dealership facility in India. The Gurudev Motors dealership also comprises of a dedicated workshop with 35 service bays and upto 60 cars can be serviced on a daily basis.
Speaking on the occasion, Ashutosh Dixit, director of sales, service and marketing, Skoda Auto India said, “Reorganization is an important pillar of our Growth Strategy. We will translate the brand philosophy of ‘Simply Clever – clever engineering with a human touch’ through every interaction with our customers. Skoda Auto in recent years, has invested heavily in modernizing and expanding the model range. Now our partners’ new appearance and optimized business processes will provide the ideal backdrop for the presentation of our products to the customer. This refreshed look of our dealership network will further strengthen our position as a strong international brand.”
Gurudev Motors also has a brand accessory zone, training zone and lounges for customers and drivers. Each lounge area gets vending machines, computers, televisions and a Wi-Fi network. The company is looking forward to revamp its all the dealerships across the country in the next two years. It is focusing on updating the exterior appearance of all the dealerships with improvement in visibility being the main concern. Skoda would also improve the interior of the existing dealerships by adding fresh colours, clarity, openness and transparency to ensure a customer friendly environment. The carmaker had just launched the all-new Superb in the country and now it is gearing up for the launch of new Rapid which, reportedly, would be launched in the second half of 2016.