Skoda Karoq to cater to mid-size SUV demand in India by the first half of 2020.
Skoda Kamiq will come by mid-2021 with a public premiere expected at the Auto Expo 2020.
India is a thriving market for mid-size crossover SUVs. It explains the launch of models in Hyundai Creta, MG Hector, Tata Harrier, and Kia Seltos in recent times. Zac Hollis, the Director of Skoda Auto India, has confirmed that Skoda will be competing with these SUVs by launching the Skoda Karoq by the first half of 2020. The Skoda Kamiq is expecting a public premiere at the Auto Expo 2020 followed by its launch in India by mid-2021.
Skoda’s strategy is to appeal to Indian customers by providing high-value local content at competitive prices. They plan to achieve it through the MQB A0 IN platform. Skoda Karoq and Skoda Kamiq will be the first products to come out of this line.
Keeping the production costs under control will be a priority for both these automobile manufacturing giants. However, Skoda vehicles like the Kodiaq, Kamiq, and Karoq have received global acceptance. With Skoda’s global sales in July 2019 touching 100,000 units, Hollis is optimistic of succeeding in the Indian SUV market, as well. He banks on the flexibility of the MQB IN A0 architecture to adopt contrasting body styles.
Skoda aims to capitalise on the Indian customer’s preference for purchasing premium vehicles that cost upwards of Rs 10 lakhs. The Skoda Karoq SUV will directly compete with Hyundai Tucson, Jeep Compass, and Honda CRV. The Skoda Kamiq will have tailor-made India-specific changes. At the same time, the Volkswagen Vento and Skoda Rapid replacements are in the pipeline.