Soccer Superstar Yaya Tour? is Nissan's New Global Ambassador
Snapshot: Yaya Tour?, three-time African Footballer of the Year and UEFA Champions League winner, will be the new brand ambassador for Nissan.
Nissan, the Japanese automajor, has appointed Yaya Touré, three-time African Footballer of the Year and UEFA Champions League winner, as its new brand ambassador, globally. Yaya joins Nissan’s star-studded team of UEFA Champions League ambassadors, which includes the recently announced Barcelona and Spain midfielder, Andrés Iniesta and PSG and Brazil defender, Thiago Silva.
The Manchester City and Ivory Coast midfielder has agreed to a deal which will see him work alongside Nissan’s global UEFA Champions League and Orange Africa Cup of Nations 2015 partnerships. As the face of Nissan’s advertising campaign in Africa, Yaya Touré will play a key role around Nissan’s Orange Africa Cup of Nations 2015 sponsorship, further connecting football fans with the brand and helping increase excitement around its innovative range of products. Touré will also star in a series of new television and print advertisements for the UEFA Champions League due to premiere in February 2015. Roel de-Vries, Corporate Vice President, Global Head of Marketing, Communications and Brand – Nissan, said, “Nissan is delighted that Yaya Touré has joined our team as a global ambassador. As one of the greatest midfielders of his generation, Yaya Touré is the perfect ambassador for our brand as he possesses great all round skills combining pace, power and high technical ability - features Nissan incorporates into its vehicles.”
Yaya Toure, on this association with the Japanese autogiant, said, “I’m proud to be partnering with Nissan across its UEFA Champions League and Orange Africa Cup of Nations 2015 sponsorships. I have been fortunate enough to win lots of trophies in my career, but the Orange Africa Cup of Nations has always been my target as an African, so I am really looking forward to it and to working with Nissan to help bring the excitement around both of these fantastic tournaments to fans around Africa and the rest of the world.” Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a four season deal that will cover the period 2014/2015 to 2017/2018. Nissan is the official global automotive supplier to the Orange Africa Cup of Nations 2015 covering the qualifiers and the finals. The tournament is now in its 30th year and kicks off in Morocco on.
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