Cars in India | Autoportal.com

Grab Exciting Deals on New Cars! Hurry, Limited Period Offer!

Suzuki aims to capture 15% of the scooter market this year

Suzuki aims to capture 15% of the scooter market this year

Snapshot: Out of 3.70 lakh units Suzuki sold in 2013-14, scooters sold were 2.70 lakhs making Suzuki eye the emerging scooter segment

- Comments    |    Write Comment

The recent boom in scooter segment, especially in the urban market, helped Suzuki have a prosperous 2013-14. Scooters formed roughly 73% of its sales figures in the financial year. Now, with the launch of its latest offering to this emerging sector - Let's - Suzuki widens its plans for the year ahead. Hopeful that the new 110 cc Let's will help them scales the charts, Suzuki now intends to increase its market share to 15%.

Introducing the 110 cc Let's in Bangalore, Atul Gupta, Executive Vice President, SMIPL told reporters, "Currently in Karnataka we have 16 per cent market share, nationally we have 12 per cent. Karnataka is more than our national average and it is a very important market for us. We are looking at one lakh unit (sales) for this particular product, so for Karnataka we are looking at 22 per cent market share, but in terms of all India we wish to take it to 15 per cent." 

Giving more information on various regional launches of the scooter, he said, "We started with Tamil Nadu, followed by Kerala and Karnataka, now we will go to the Western part of the country. Then go to the East in the middle of June and then we will go North." 

Related car news

  • Next-Generation Hyundai Xcent India launch in early 2020 18-10-2018 Davender Soni Next-Generation Hyundai Xcent India launch in early 2020
  • New Porsche Cayenne launched in India 18-10-2018 Ashish P Abraham New Porsche Cayenne launched in India
  • 2019 Nissan Kicks SUV unveiled in India 18-10-2018 Davender Soni 2019 Nissan Kicks SUV unveiled in India
  • Audi launches Winter Campaign with exclusive benefits and offers 18-10-2018 Davender Soni Audi launches Winter Campaign with exclusive benefits and of...
  • FCA India opens 'Jeep Connect' to expand Sales and Service Reach 17-10-2018 Davender Soni FCA India opens 'Jeep Connect' to expand Sales and Service R...
  • Volkswagen Passat with Volkswagen Connect at Rs 25.99 Lakhs 17-10-2018 Mayank Gupta Volkswagen Passat with Volkswagen Connect at Rs 25.99 Lakhs
Helpline