Tata Motors’ Racemo has bagged the German Design Award (GDA) in the Gold category for International Excellence in “Exceptional Product Design”. The model made its first appearance at 87th Geneva International Motor Show. Built on MO-Flex platform, which is a structural technology, enables greater freedom in surface design, efficient large-scale part integration leading to modularity and faster time to market.
Commenting on the occasion, Guenter Butschek, CEO & MD, Tata Motors, said, “Winning the prestigious German Design Council's Gold Award for Automotive Design is a proud moment for us and, and is testament to the skill and passion of the Global Tata Motors Design team. A perfect blend of Italian sensuality and Indian ingenuity, the RACEMO is the first innovation from our sub-brand TAMO and our emotional, unexpected leap to the future. The RACEMO connects with the aspiring customers of India, making it a perfect extension of our customer’s personality. We hope to continue on this path towards innovation and disruption in product design and technology.”
Further, adding to this, Pratap Bose, Head of Design, Tata Motors, said, “With the RACEMO winning the award for International Design Excellence, within a few months from its first global showcase, marks a very important milestone for Tata Motors’ Design Team. The RACEMO was the result of intense collaboration between the design and engineering team at Tata Motors. What started off as a design study, today stands strong as a production ready two-seater sports coupe, specially designed for the global Indian audience. All of us at Tata Motors are very proud and excited about bringing the car to India.”
The car combines Tata Motors’ IMPACT design elements i.e. Humanity Line, Slingshot Line and Diamond DLO, giving the car instant recognizability. Powered by Microsoft, Racemo will bring alive connected technologies such as cloud computing, analytics, geo-spatial and mapping, and increased human-machine interface, creating a new benchmark in the industry for connected vehicles. It is the first Indian sports car available on Microsoft’s gaming platform Forza has already in just 8 months, over 2.2 million users experiencing this design.