Tata Motors, the homegrown auto major launched a refreshed version of its sub one-tonne mini-truck Tata Ace Gold at a sticker price of Rs 3.75 lakh (Ex Showroom, Delhi). Adding a new premium variant to the model lineup, the Ace Gold also gets a new arctic white shade to the mini-truck, and would offer enhanced ergonomics, safety and comfort.
Speaking of the launch, Girish Wagh, President, Commercial Vehicles Business Unit, Tata Motors said, “Tata Motors has been a pioneer in creating and expanding the Small Commercial Vehicle market in India with its diverse portfolio. With a market share of 68 per cent, Tata Motors continues to be the market leader in the mini trucks segment. With over 2 million vehicles plying on the road, Tata Ace is unparalleled and enjoys a strong emotional connect with the customers."
Speaking of the exterior, the Ace God carries the same styling and interior layout as seen on the standard version. The LCV draws its power from from a 702 cc DI diesel IDI engine. The introduction of Tata Ace Gold with enhanced features at an attractive pricing of Rs 3.75 lakhs, will make it an even more attractive proposition to our discerning customers. The company, which enjoys the leadership position in the mini truck segment with a 68 per cent market share, has sold over two million units of Tata Ace in the last 13 years of its hitting the Indian roads.
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The Ace Gold would be offered with a bundle of value added services to its customers, which include a round-the-clock breakdown assistance program, a loyalty program with free insurance, redemption of loyatly points and a time-bound repair commitment, to name a few.