- Tata Altroz official website has witnessed over 1 lakh visitors within 24 hours.
- The premium hatchback was first revealed in concept form at Auto Expo 2018.
- A near-production version was revealed at the 2019 Geneva International Motor Show.
- Tata Altroz specifications will include both petrol and diesel engines.
- Tata Altroz price could fall in the range of Rs 6 lakh to Rs 8 lakh.
Mumbai based auto giant, Tata Motors has launched a special preview website of its upcoming premium hatchback, Altroz much ahead of the planned timeline. The website launch was probed by the fantastic response received for the website which witnessed over 1 lakh visitors within a day of its roll-out. The official Altroz website started revealing itself as soon as it went live a day ago. With more and more visitors crossing the website, it started revealing more information and was fully live when the total number of visitors reached 100,000 mark. Tata Motors had expected to achieve the milestone in a few days, however it came up way too earlier in less than 24 hours.
Mr. Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors expressed his joy on the overwhelming response received by Altoroz fans, he said that it is an extremely proud moment for everyone at Tata Motors. While the Altroz launch is months away, it has been able to create excitement amongst the customers and it also shows customers’ trust in Tata products. In fact, Altorz has been one of the keenly followed upcoming Tata cars ever since the concept was revealed at the Auto Expo 2018, which is one of the primary reasons for launching the website much ahead of its scheduled launch. The company hopes to continue receiving similar response from Altroz fans and stakeholders alike as it will continue to share information about the model in coming days.
The Altroz website gives information about the IMPACT 2.0 design cues and what to expect from the production spec model when it launches in the country. A near-production version of the hatchback was recently showcased at the 2019 Geneva International Motor Show. Tata’s highly anticipated premium hatchback, Altorz is the first car to be based on its newly developed Agile Light Flexible Advanced (ALFA) Architecture.
The Altroz is Tata Motors’ first car to be developed on the company’s all-new Agile Light Flexible Advanced (ALFA) Architecture and the second Tata car to be built on IMPACT 2.0 design theme. Tata’s new entrant Altorz will take on the likes Hyundai i20 and Maruti Suzuki Baleno in the premium hatchback segment in India. As for Tata Altroz price in India, it is estimated to fall in the range of Rs 6 lakh to Rs 8 lakh.