Tata Motors has made an announcement that its newly launched Bolt hatchback would be the Principal Sponsor of Royal Challengers Bangalore (RCB) in the eighth season Indian Premier League (IPL). Tata Bolt would be used in the transportation of team personnel and get significant brand exposure at RCB's home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights. In fact, there are many on-ground activities planned for existing Bolt customers.
Announcing the tie-up Mr. Mayank Pareek, President, Passenger Vehicles, Tata Motors, said, "We are delighted to extend our partnership with Royal Challengers Bangalore this season. RCB has established itself as a strong contender and the Bolt, our latest offering, is a stylish sporty premium hatchback. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their stars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL. We wish the team all the luck this season and look forward to engaging with our audience through one of the most popular sport in India."
Mr. Russell Adams, Vice President, Commercial Operations & Cricket Academy Royal Challengers Bangalore, said, "Royal Challengers Bangalore is extremely pleased to extend the partnership with a globally recognised brand like Tata Motors going into the eighth season of Indian Premier League. Tata Motors is a globally recognized brand and respected as a world leader in technology and innovation. This is a marriage of two very prestigious and popular brands with similar attributes. Tata Bolt will be occupying the leading arm on the RCB playing jersey for IPL8 and IPL9. We look forward to this partnership and hope it grows from strength to strength."