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Tata Communications partners ROKiT Williams Racing as Official Digital Transformation Partner

Tata Communications partners ROKiT Williams Racing as Official Digital Transformation Partner

Snapshot: ROKiT Williams Racing has chosen Tata Communications as the team’s Official Digital Transformation Partner.

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Tata Communications have partnered with ROKiT Williams Racing and will deliver it with the delivery of hosting, network, broadcasting and security services to the F1® ecosystem. Tata Communications’ digital infrastructure would enable a real-time data transfer between the team’s race factory in the UK and the pit-lane garage at each Grand Prix. The infrastructure would include a superfast subsea fibre network that holds the world’s 30 percent internet route.

Underpinning Tata Communications’ cybersecurity and cloud services and enables software-defined networking for multinational businesses, it also powers the Internet of Things applications across the globe. With this, ROKiT Williams Racing’s will be able to get their hands on crucial data and insights and collaborate on race strategy as if they were in the same place, in terms of digital capabilities.

Speaking on this, Claire Williams, Deputy Team Principal, ROKiT Williams Racing said, “Unlike any other technology company, Tata Communications plays a central role in all areas of F1® - arguably the most challenging technology environment there is. We’ve chosen Tata Communications as our new partner because of its deep understanding of the F1® ecosystem and its unique technology requirements, and the company’s ‘whatever it takes’ attitude to support our team. We know we can trust Tata Communications to deliver at every race weekend, anywhere in the world.”

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Mehul Kapadia, Managing Director of Tata Communications’ F1® Business and the company’s Global Head of Marketing said, “Since 2012, Tata Communications’ role in F1® has continued to grow, and we’re incredibly proud to now work with one of the most iconic teams in the paddock. Our aim is to unleash the full potential of digital transformation in live sports by enabling organisations like ROKiT Williams Racing to harness the power of our technology capabilities.”

Tata Communications plays a centric role not only in F1®, but MotoGP™ as well as the European Tour. The brand has also shook hands with other sports, such as football, cricket and sailing, using its networking, cloud, mobility and security expertise to pave the way for new, more efficient ways of working in sports, to enable fans to engage with their heroes in new ways, and to lower the barriers for sports to expand to new markets. Tata Communications has tested in action technologies such as live 360°, Ultra-HD video, and explored how innovations such as the Internet of Things could offer unique data-driven insights for teams and individuals.

Tata Communications has been the Official Connectivity Provider of Formula 1® since 2012, enabling the sport to seamlessly reach its half a billion fans globally each season. In 2013, the company became the Official Managed Connectivity Supplier of Mercedes-AMG Petronas Motorsport.

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