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Tata Motors to Hike Prices Across its Entire Range in January 2020

Tata Motors to Hike Prices Across its Entire Range in January 2020

Snapshot: Tata Motors has joined the list by announcing the price hike across its entire passenger vehicle portfolio and it is set to increase in January 2020.

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  • Tata cars to cost higher starting from January 2020.
  • There will be a significant rise in the price of Tata cars due to BS-VI implementation and increased commodity prices. 
  • A detailed report on the update prices will be shared by the company in a few weeks from now. 
After Kia declared that it will increase the price of Seltos in January 2020, Tata Motors too has joined the list by announcing that prices across its entire passenger vehicle portfolio are set to increase in January 2020. The price revision has been directly blamed on the increment in commodity rates and the implementation of BS-VI emission norms. Also, it has been announced that the price revision will be 'substantial'.  

Mayank Pareek, President of Tata Motors Passenger Vehicles, said that the overall revenue has taken a hit with the introduction of BS-VI products and thus the company is bound to increase prices in order to establish balance.
 
Deeper details on the price hike aren't known yet, but it is certain that with the revision, the price of the Tata cars will shoot up significantly. It was also announced that the homegrown automaker is presently working on a clear-cut data analysis around the price hike.

The two determinants (BS-VI update and increased commodity rates) will be the contributing factors in the latest price revision. Usually, the four-wheelers price hike is recorded in between INR 10,000 to INR 50,000, but it has been said that implementation of the BS-VI update will simply not be possible for Tata with-in this limit. And hence, some higher models like Harrier may experience an even greater hike in prices.

In other updates, Tata is also gearing up to launch the Altroz premium hatchback in the market and the same was revealed officially a few days back. Furthermore, there is also a 7-seat Harrier (officially christened as Tata Gravitas) on the list. It will be launched only in early 2020. As the company has announced in the past, there will also be a compact-SUV (Codenamed: H2X) in the future, it will be a direct competition to the Hyundai Venue and Maruti Vitara Brezza
 

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