Tata Motors has collaborated with Excel entertainment for their upcoming film, Rock On 2. The flick would feature the company's latest flagship offering, Tata Hexa. Rock On 2, starring starring Farhan Akhtar, Shraddha Kapoor, Arjun Rampal, Purab Kohli, Prachi Desai and Shashank Arora, is directed by Shujaat Saudagar and hit the theatres worldwide on November 11, 2016. It would feature a range of vehicles from Tata Motors, including the Safari Storme and Xenon.
Commenting on the association, Mr. Vivek B Srivatsa, Head-Marketing for Passenger Vehicle Business Unit (PVBU), Tata Motors Ltd said. "Rock On 2 is about every generation finding its voice and now with the new HEXA, every generation will find its drive. We believe that our association with Excel Entertainment for Rock on 2 is compelling, relevant and thus complements the core movie communication. Rock On 2 portrays the beauty of music which is craved by every generation; much similar to the HEXA which appeals to customers for its CONNECTNEXT Infotainment system and overall driving capabilities" The Hexa is expected to be launched next month, while the deliveries are scheduled to begin from January 2017. The SUV would boast of Harman-designed 5-inch touchscreen CONNECTNEXT Infotainment system with voice recognition and smart phone integration, and JBL music system with 10 speakers.
Commenting on the association Excel Entertainment said "We are delighted to associate with Tata Motors for Rock On 2. The journey has been tremendously exciting for us, with the partnership going to be a win-win situation for both brands. We hope to associate on future projects as well". Flaunting Tata's newly defined IMPACT design language as the Tiago hatch, the Hexa would also participate in a series of initiatives including the ‘Carpool Karaoke’ across social media platforms, alongside exciting customer engagement activations, with the star cast. The bookings for the Hexa would start from November 1, 2016 across the nation, and going by the recently concluded media drive, it is a shure-shot winner and would consolidate the company's market share in UV segment in India.