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Tata Introduces Finance Policy with BMB to mark International Women's Day

Snapshot: On the eve of International Women's Day, Tata Motors introduces an special car finance scheme in collaboration with Bhartiya Mahila Bank

On the eve of International Women's Day, Tata Motors has taken a step to mark the event with introduction of a special car finance scheme in collaboration with Bhartiya Mahila Bank (BMB). With this association, BMB will be one of the preferred retail financiers of Tata Motors’ passenger car business and will be able to help reach out to the growing women customer base of the bank.

According to Mr. Ankush Arora, Senior Vice President, Passenger Vehicles Business Unit (Commercial), Tata Motors, “On the occasion of Women’s Day, we are happy to tie-up with BMB. Through this association, we will be able to leverage the growing network of the bank for providing retail financing to our women customers. Currently, women customers account for 11 per cent of our total customers base and through this tie-up we will scale-up our reach. We are confident that our growing network will further drive this tie-up and double our reach.”

Under this new scheme, BMB will offer finance to all prospective buyers of passenger and utility vehicles from the Tata Motors lineup in India. Loan amount will be approved on the profile of customers at an interest rate of 10.5 per cent, while, the tenure period can be altered between 3 to 7 years. The Bank has also ensured that the loan processing will be done within short period of time. Bhartiya Mahila Bank was inaugurated last year in India, which presently has branches in Mumbai, New Delhi, Bengaluru, Chennai, Kolkata, Guwahati, Lucknow, Ahmedabad, Indore, Chandigarh, Dehradun and Raipur.

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