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Tata launches Harrier Vivo IPL TV Campaign

Tata launches Harrier Vivo IPL TV Campaign

Snapshot: Bollywood's Young Talents Fatima Sana Sheikh and Siddhant Chaturvedi will be the face of the campaign.

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  • Fatima Sana Sheikh and Siddhant Chaturvedi will be seen in the TVCs
  • The TVCs will be promoted on all the channels of Star Sports Network
  • 'Harrier Super Striker' and 'Harrier Fan Catch' are two other properties under the Tata - Vivo IPL association
  • The campaign comprises a 'mini-series' of TVC that focus on different qualities of the SUV

Tata Motors launched the Harrier Vivo IPL TV campaign which comprises a 'mini-series' of TVCs. The campaign revolves around the theme called - 'Love at First Drive' and features Bollywood's young talents like Fatima Sana Sheikh and Siddhant Chaturvedi. In a partnership with the cricket extravaganza, Vivo IPL, Tata will showcase its recently launched SUV - Harrier in the matches throughout the tournament.

Also Read: Tata Harrier to Get a New Altas Black Colour

Tata_Harrier_TVC

The series of TVCs will depict the qualities of the Harrier that make people fall in love with the SUV. The TVCs are produced by Storytellers and conceived by 82.5 Communications, it encapsulates the bold looks, road presence, performance and features of the Harrier. The campaign will be promoted across Star Sports' 21 channels to tap the pan-Indian market.  

Also Read: Tata Harrier Announced as  Official Partner for Vivo IPL 2019

Mr. Vivek Srivatsa, Head - Marketing, Passenger Vehicles Business Unit, Tata Motors, said, “The first year of our association with the IPL proved to be a game changer for our much celebrated, compact SUV, the Tata Nexon which won many hearts and is now one of the leading players in its segment. We are confident that the 12th season of the IPL will be much bigger in terms of viewership and spectators at the stadiums. Through the ‘Love at First Drive’ campaign for the Harrier, we want to capture the audience’s attention in a manner that is both clutter breaking and eye-catching. Furthermore, Siddhant and Fatima embody the spirit of the Harrier and lend their individual style and appeal to the campaign. We are confident that the TVCs will project the right imagery for the Harrier and will help the brand to capture the imagination of a billion plus audience, just like the IPL itself.”

Also Read: Tata Harrier Bags 10,000 Bookings

Tata_Harrier_Autoportal

Riding on the cricket fandom, IPL is a great platform for brands to leverage its reach and impact. Tata also have two properties under its association with Vivo IPL - 'Harrier Super Striker' and 'Harrier Fan Catch'. The batsman with the best strike rate in the tournament will drive home an all-new Tata Harrier and the Harrier Fan Catch reward worth Rs. 1 lakh will be given to the fan who'll take a single handed catch during the match. One lucky fan with the most popular catch of the tournament will also drive home a Harrier.

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