Tata Motors is contemplating phasing out the ageing compact sedan Manza in the Indian markets. Well, this move from the company really doesn't come as a surprise, due to the fact that its all-new entry-level sedan Zest is raking in good numbers and another premium product in form of Bolt hatchback is all set to be launched in a month's time. Tata is focusing more on the production and promotion of both these premium products, which also seems to be quite right, for the time being.
Tata Manza is currently being produced at company's joint manufacturing unit with Fiat at Ranjangaon near Pune. Another major reason contributing to the phasing out of Manza is the obnoxious sales numbers. The Manza sedan clocks around a paltry 130 units per month which is just unacceptable, seeing the overwhelming response that Zest is receiveing all across the nation. Hence, the company is leaving no stone unturned to eradicate, if any, demand-supply gap for the Zest by lowering down the volumes of Manza and gradually discontinuing it from the country. As known, the Zest sedan outnumbered the Honda Amaze in October sales and especially, the diesel AMT variant is enjoying great favour from the buyers.
Although, the Manza is placed a segment below the Zest and has competition from the likes of Toyota Etios, Maruti Dzire Tour and Chevrolet Sail. This sedan is showing no signs of improvement in sales department from the past 6 months and phasing out the sedan seems to be the best possible solution. Tata Motors would two all-new products in form Kite hatchback and sedan in 2015, which would be filling in the shoes of Indigo ECs and Indica hatchback.