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Tata Motors and Samsung tie-up for in-car infotainment systems

Snapshot: Starting next year, Tata cars will come equipped with Samsung’s Drive Link application.

Following a deal with Hyundai Motor India earlier in the month, South Korean tech giant, Samsung has now announced that it will collaborate with Indian automaker, Tata Motors to provide in-car infotainments solutions. Tata Motors vehicles starting next year, will feature Samsung’s Drive Link’ application that works on MirrorLink, which will help the driver to navigate, answer calls and access Internet and music. 

MirrorLink is a standard created by the Car Connectivity Consortium and it aims to offer seamless connectivity between a mobile device and a car’s infotainment system. The technology gives users the ability to access their device from on-board car controls like the navigation screen and steering wheel buttons. Drive Link is an application which is designed to use smart phones and tablets while on move. The feature will also offer on-board diagnostics and vehicle lifestyle management information.

“We will introduce passenger cars in the market equipped with technology within the next year.” Tata Motors Passenger Vehicles Unit president, Mr Ranjit Yadav said. He said the company is looking at making the system available to its volume segment cars and not necessarily restrict it only to more expensive vehicles like Safari or Aria. Tata Motors and Samsung have been working jointly for last six months on this project.

Samsung has a similar deal with BMW in the international market, but this is the first time such  technology would be available in Indian vehicles. Samsung India Electronics head of business, Mr Sameer Garde said, “Samsung is also a mass market brand and this is a good partnership. This technology will provide connectivity to the user while on drive.”

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