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Tata Motors Announce ‘Discover the Harrier’ programme

Tata Motors Announce ‘Discover the Harrier’ programme

Snapshot: Tata Motors is organizing a special customer preview programme for the upcoming Harrier SUV across 11 cities in the country.

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Tata Motors is organizing a special customer preview programme for the upcoming Harrier SUV across 11 cities in the country. Being christened as ‘Discover The Harrier’, the customer preview programme will start from December 17, 2018. The first such special preview event will be organized at the CyberHub, Gurgaon between 17th to 19th December, 2018. This exclusive preview event will provide a sneak peek to all existing and prospective customers who have been eagerly awaiting for the launch of this vehicle.

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According to Mr. SN. Barman - Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors said, “We have been overwhelmed with the customer response on the Harrier. With the rising excitement and increasing demand from all to see what this SUV looks and feels like, we are excited to commence this exclusive preview program for our existing and prospective customers. The program, planned across 11 cities in India, will provide all the visitors with a first-hand experience of Tata Harrier- The New Benchmark of SUVs.” The event will commence with a special preview from 9 am – 11 am for the customers who have already pre-booked the Harrier, which will then be followed by a preview for all other visitors.
 
Post the event in Gurgaon, the ‘Discover the Harrier’ programme will be organized in Delhi, Chandigarh, Lucknow, Mumbai, Pune, Ahmedabad, Bangalore, Hyderabad, Chennai and Kochi. The event will be on till 9 pm on the scheduled dates. Through this event, Tata Motors will provide all visitors with a chance to experience the Harrier in all its glory and book the vehicle to enter into the delivery sequence once the same begins in early 2019. Not to forget, Tata Harrier is the first vehicle to adorn the company's ‘IMPACT Design 2.0’ philosophy. Being unveiled as the H5X concept at the Auto Expo 2018, this 5 seater monocoque SUV is engineered on the new generation ‘Optimal Modular Efficient Global Advanced’ (OMEGA) architecture, which is developed in collaboration with Jaguar Land Rover.

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