The Commercial Vehicles Business Unit (CVBU) of Tata Motors has announced a three-year strategic partnership with Wrestling Federation of India (WFI) as ‘Principal Sponsor’. Beginning with the 2018 Asian Games in Jakarta, this partnership will continue till 2021 that will include the World Championship and World Cup, 2020 Olympic Games, besides other national and international wrestling events. Tata Yodha will be present at all the WFI events – National Championships, Indian Open, Junior Nationals, World Championships, Commonwealth Games, World Cup, Grand Prix, Asian Games, and Asian Championships, for the next 3 years.
Celebrating this initiative, the new official Tata Yodha jersey for the Indian Wrestling Team was unveiled by the stars of Indian wrestling including Olympic Medallists Sushil Kumar, Yogeshwar Dutt, Sakshi Malik along with Geeta Phogat – India’s first women wrestler to qualify for Olympic in 2012 and Bajrang Punia, Sandeep Tomar, Pooja Dhanda and Satyawart Kadian in the presence of senior management from Tata Motors CVBU and official of WFI. Tata Yodha will be present at all the WFI events – National Championships, Indian Open, Junior Nationals, World Championships, Commonwealth Games, World Cup, Grand Prix, Asian Games, and Asian Championships, for the next 3 years. The company will have licensing rights to support the players for Asian Games, Commonwealth and Olympics and felicitate the team upon its return.
Speaking on the occasion Mr. Girish Wagh, President – Commercial Vehicle Business Unit, Tata Motors said, “Today, sports with the energy and dynamism is seen as a major platform for brands to connect with people across India – both masses as well as classes. Commercial Vehicles are the backbone of our economy and for Tata Motors, as India’s leading commercial vehicles manufacturer, we see sport as a significant bridge to reach out to various stakeholders – drivers, fleet owners, dealers and distributors, media and the public at large. In line with our brand philosophy of ‘Connecting Aspirations’, we believe in supporting sports and sportspeople who can take our country ahead with their potential, zeal and passion.”