Tata Motors, commemorating 150 years of the Tata Group, has announced a special limited period offer across its passenger vehicles range till 25th June in the country. Reflecting on this group-wide celebration, this attractive offer will include benefits that are worth up to INR 1 Lakh, provision of insurance at Re 1, and a special exchange bonus amongst many other exciting deals, thus making it an exciting proposition for the first-time-car buyers, this monsoon.
Commenting on the occasion, Mr. S.N Barman, Vice President – Sales, Marketing & Customer Support, PVBU, Tata Motors said, “Throughout the years, Tata Motors has continuously striven to meet the customers’ expectations and offer them with a joyous experience while purchasing a car. On the blissful occasion of the 150th anniversary of our Group, we wish to strengthen the bond of happiness amongst our customers through many beneficial offers this month.” The company is offering these benefits on the entire range of passenger vehicles, including the Tiago hatchback and the Nexon compact SUV. Tata Motors Passenger Vehicle Business in the domestic market ended FY18 with a growth of 22 percent, compared to industry growth of 7 percent.
The growth momentum continues in FY19 with a strong sales performance with an increase of 61 percent in sales, recorded in May 2018. With Turnaround 2.0, the company strives towards a sustainable win in PVs by driving volumes and increasing market share. In other news, Tata Motors is working aggressively on the introduction of electric vehicles for the private buyers in the Indian market. The home-grown automaker had recently delivered hundrerds of Tigor electric sedan to the ESSL (Power department, Government of India). In addition, it has also started testing the high-performance variants of both Tiago and Tigor and they could be launched by the end of 2018 in the country.