Tata Motors, after the successful launch of new Genx Nano, has announced a new initiative for its discerning customers - 'The Chosen Ones'. Through this campaign, the home-grown automajor would provide an exciting opportunity for select GenX Nano customers to win an all-expense paid trip to Sanand and witness the roll out of their own Nano, which they have booked, at the manufacturing facility.
This is a first-of-its-kind initiative for India and yet another customer centric initiative, announced by the company. The campaign goes live today and to participate in this, car enthusiasts can book the all new GenX Nano by 18th June, 2015 at their nearest Tata Motors dealership. Post booking the car, the customers will receive an invite sms asking them to state why they would like to win a trip to Sanand to see their Nano roll-off the assembly line. The top 20 lucky respondents will be selected through an audited process based on the eligibility. These lucky winners will be announced on 24th June and will be treated with an all-expense paid trip to Sanand on 7th July, 2015.
Announcing this unique customer experience, Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors said, "After Zest and Bolt, the GenX Nano is our third offering under Horizonext and we continue to reach out to our customers to enrich their experience in every horizon. 'The Chosen Ones Campaign' offers a unique platform to fulfill our promise to bring the best customer experiences, as we create new products and launch new initiatives that allow our customers to engage with our next-generation cars. The new GenX Nano is a smart, stylish, efficient and a practical city car which has strong potential in the compact hatch segment. While we have developed an exciting product for the young and young at heart, we also want to ensure we reach-out to our customers in the most innovative manner. This is a step in that direction."