Tata Motors has appointed Delna Avari as the new director of auto retail arm - Concorde Motors. Avari is currently working as Head of Marketing and Services, Tata Motors and she would handle the additional responsibility of Concorde Motors as well. Just so you know, Concorde Motors is the fully owned subsidiary of Tata Motors and a 'One Stop Shop' for the complete range of Tata passenger Vehicles, Sales, Service and Spare part.
Avari has over 14 years of experience and has been associated with the Tata Group throughout. She has held several positions at the group, which includes marketing and communication services, Nano Product Group, Tata Motors Thailand and Europe. She has won 35+ awards for excellence in various marketing and digital verticals. Coming back to Concorde Motors, it has its branches in Bangalore, Chennai, Hyderabad, Cochin, Mumbai, Pune, and Delhi.
Delna Avari is responsible for setting up the marketing vertical for the passenger vehicle business unit (PVBU), optimizing the multi-crore marketing budget, create brand positioning strategy for the PVBU portfolio comprising 14 brands, create corporate brand architecture and development of a value-based portfolio strategy to enable decision-making on future investment, develop centers of excellence for digital, media planning, visual merchandise and retail design technology and lead and develop a young professional team in brand, marketing communications as well as retail merchandising.