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Tata Motors forays into the Algerian market

Snapshot: Tata Motors’ products will be exclusively distributed & marketed by SPA Elsecom.

Indian automaker Tata Motors has today officially announced the brands’ entry into the Algerian market. The initial range of Tata branded cars that have been rolled out in Algeria includes, the Tata Indica and Vista from the hatchback range and the Tata Indigo and the Manza from the sedans. 

Tata Motors’ products will be exclusively distributed and marketed by SPA Elsecom and the new range is now available on sale across all dealerships. The automaker along with SPA Elsecom have set up two new dealerships at Algiers and Orand and 10 more sales and service centre will be set up by the end of this year. 

The Tata Vista and Manza vehicles will be offered in Algeria with a best-in-class warranty of 5 years/1,00,000 km. Customer-centric experience include, 24-hours parts guarantee and a 5-year free roadside assistance. 

Commenting on the occasion, Johnny Oommen, head of international business of passenger vehicle business unit, Tata Motors said, “We are delighted to enter Algeria, which promises to be an important market for us. Out entry into Algeria is aligned to the Company’s Horizonext strategy, with an objective to provide the beast customer experience - from the best vehicle experience to superlative purchase experience and after market service support. We are confident that our global expertise, coupled with the strong presence of our distributor partners and customer-centric focus, will help us establish our products in this exciting market and will help us reach a wide customer base.”

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