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Tata Motors Introduce 'IMPACT DESIGN 2.0' Design Language

Tata Motors Introduce 'IMPACT DESIGN 2.0' Design Language

Snapshot: Impact Design 2.0 is a sharper, more contemporary expression of the now recognisable Tata Motors’ Design language.

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Tata Motors has introduced the second phase of Impact Design philosophy on the 150th anniversary year of the Tata Group. Impact Design 2.0 builds on the multi-award-winning Impact Design philosophy, launched in 2016, under which the Tiago, Hexa, Tigor and Nexon were created and launched. Impact Design 2.0 is a sharper, more contemporary expression of the now recognisable Tata Motors’ Design language. The second phase of the exciting design philosophy comprises of 3 ‘Ex’ and 3 ‘In’.

Checkout the Tata Q501 (H5) SUV, debuting at the 2018 Auto Expo!

The new models designed under the Impact Design 2.0 would have segment leading wheel sizes, strong fender volumes to provide incredible road presence. The details will further strengthen and will reflect India-Global Design inspiration. The body colours will ensure a striking appearance in every light condition. The interior design will be clean, clutter free, and will be a blend of a great balance of design flourish and practicality. The interior cocoons the occupants in comfort, and ensure every function is within arms’ reach. The use of high quality materials will enhance the experience. The colour combinations will be premium and luxurious. The HMI screens will be segment leading. The user interface and graphics will be intuitive and clear.

Under the IMPACT DESIGN 2.0, the vehicles would have the grille blending into the lamps, subsequently enhancing the width of the cars. These are underpinned by the instantly recognisable, and more 3-dimensional Humanity Line. Diamond shaped windows in side view would further accentuate the dynamism. Recently, Tata Motors teased the X451 hatchback, which is slated to debut at the 2018 Auto Expo. Tata X451 would be the first company vehicle to be created under the IMPACT DESIGN 2.0 philosophy. It is expected to be launched by the end of 2018 or early 2019 in the Indian market, while being developed at the company's Sanand production facility in Gujarat and challenging the likes of Maruti Baleno, Hyundai i20, Volkswagen Polo and Honda Jazz.

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