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Tata Motors introduces SOUL- Safari Owners United League

Tata Motors introduces SOUL- Safari Owners United League

Snapshot: Tata Motors has launched the 'Safari Owners United League’ (SOUL), an online platform that is designed exclusively for Safari owners to share travel stories, experiences and learning’s around their Tata Safari

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Home grown auto major Tata Motors has launched the ‘Safari Owners United League’ (SOUL), an online platform that aims to bring owners of Tata Safari together. It’s a one-of-its-kind digital platform, designed exclusively for Safari owners to share travel stories, experiences and learning’s around their SUV.

According to Tata Motors, through SOUL, it will offer a digital platform, to honour the spirit of discovery with an endeavour to unite this tribe of trailblazers through active involvement via the SOUL website and social media networks like Facebook and Twitter. On SOUL, custom groups will enable members to participate in discussions with like-minded Safari owners, while special online contests will give members a chance to win exclusive prizes and privilege access to events. 

To register on SOUL, click the stamp ad on the Tata Safari website, which shall take you to the SOUL microsite sign up page. And there Safari owners can register themselves. 

Launched back in 1998, the Safari went through various transformations, first with a 90 ps-2.0 litre I4 diesel engine which had a 4x4 option. However, the vehicle was regarded to be grossly underpowered, and had a lot of body roll. Then in August 2005, Tata tried something big, and introduced a new 116 ps-3 litre DiCOR (Direct Injection Common Rail) engine, based on their 407 commercial vehicle, along with some modifications to the overall design. After two years introduced the new Euro 4 compliant, 140 ps-2.2 litre DiCOR power unit, which powered the SUV till the recent introduction of second generation Storme. 

Currently, along with the first generation 2.2 Dicor, the second generation Safari, Storme is also available. Based on the Aria's 'X2' platform, the Storme is powered by a 2.2 Litre 16 Valve DOHC "VariCOR " diesel engine, producing the same 140 ps of power.

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