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Tata Motors introduces 'Zest for Stardom’ contest

Tata Motors introduces 'Zest for Stardom’ contest

Snapshot: Tata Motors has introduced a new contest- 'Zest for Stardom,' through which the company is providing an opportunity to dance with bollywood actor- Ranveer Singh

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After unveiling its new sedan- Zest at the recently concluded Auto Expo, Tata Motors today announced a new contest, ‘ZEST for Stardom’ in collaboration with the International Indian Film Academy (IIFA). Through contest, the company is providing an opportunity to its customers to perform with bollywood actor- Ranveer Singh, on the IIFA stage at Tampa Bay in USA.
 
Mr. Ankush Arora, Senior Vice President, Passenger Vehicles, Tata Motors said, “Our partnership with IIFA offers us a unique way to fulfill our promise to bring the best customer experiences, as we create new platforms and launch new initiatives that allow our customers to engage with our next-generation stars. We at Tata Motors are proud to announce the ‘ZEST for Stardom’ Contest’, which will provide a platform for deserving fans to perform on the IIFA stage. We promise to bring many more such exciting best-in-class offerings and hope to receive customer support in our journey to the podium finish".
 
Participants can send their 'one minute' dance performance video, recorded on Ranveer Singh’s song at connect@tatamotors.com. Then, top ten short listed videos will be open for votes on the forum and the user with the highest number of votes, will get a chance to perform with Ranveer Singh at the IIFA Awards.

Speaking on the contest, Mr. Sabbas Joseph, Director – Wizcraft International & IIFA said, “We are pleased to partner Tata Motors as the principal sponsor for the Tata Motors IIFA Awards. We believe that the ‘Zest for Stardom’ contest will give fans of Indian Cinema the once-in-a-lifetime opportunity, to shake a leg with their stars and live their dream on the IIFA stage."

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