Tata Motors, the home-grown automaker, has announced the launch of special celebration edition across its passenger vehicle range. Available for sale starting October 13, the celebration edition comprises Bolt, GenX Nano, Safari Storme and Indigo, with a special celebration kit. The Zest Anniversary edition will also join this range. This range will be on sale till November 15, 2015. In addition, Tata Motors has also introduced a special festive season Cash Back Bonanza offer.
Mr. Mayank Pareek, Passenger Vehicle Business Unit, Tata Motors, says, “As we enter the auspicious season, we wish all our customers compliments of the season. Festive season is all about celebrations and we want to partner with our customers to provide them the joy of mobility with the celebration edition range. Designed and developed with state-of-the-art features, this range exemplifies the Company’s focus on best-in-class products with a festive touch. We will continue to strive towards offering exciting products as we move ahead and hope to see our brand evolve as a winner in the years to come.” In the Cash Back Bonanza offer, customers buying Tata cars between October 1 and November 15 stand a chance to win a minimum cashback of Rs. 2,000 going up to Rs. 50,000. Few lucky customers even stand a chance to win 50% or 100% cashback.
Talking about the GenX Nano Celebration Edition, it comes loaded with remote control hatch release, especially designed art leather seat covers, bumper corner protector, celebration edition body graphics and the Celebration Edition badge. The buyers can get all these accessories worth Rs. 11,500, by paying just Rs. 10,500. Tata is offering another premium accessories package with Genx Nano, which comprises sunroof as well at a cost of Rs. 24,999, as compared to its actual pricing of Rs. 27,000.
We have already reported about the Zest Anniversary Edition, which comes with several new features worth Rs. 31,000 at a nominal cost of Rs. 15,000. In fact, the company has now introduced the Celebration Edition of Bolt hatchback, with features like black-textured roof, bonnet and C- pillars, illuminated scuff plate, sporty rear boot spoiler, Celebration Edition body graphics, and Celebration Edition badge. All the aforementioned features are worth Rs. 17,800, but a buyer can avail them by paying just Rs. 12,900. Moving to the Safari Storme Celebration Edition, it gets portable navigation device, hood scoop, daytime running light, USB port, hood deflector, door visor, celebration edition body graphics and the Celebration Edition badge. All these accessories are worth Rs. 37,500, but the company is offering them at Rs. 34,999.
Last but not the least, Tata Indigo's Celebration Edition is also on offer in two derivatives: Standard and Premium. The former comes loaded with seat cover, steering wheel covers, mats, mud flap, driver’s kit, Celebration Edition body graphics and the Celebration Edition badge at an extra amount of Rs. 7,000, while the latter gets audio system, besides all the added features of the Standard edition, and costs Rs. 10,000, while the actual worth is tagged at Rs. 16,950.