Tata Motors has started an initiative to fight against the sale of spurious spare parts, under the brand name of Tata Genuine Parts (TGP). The effort from the manufacturer aims at saving its customers from the menace of counterfeit spare parts.
To expose the burgeoning spurious spares parts business, Tata concluded several raids pan India in recent times. So far, the manufacturer has conducted 33 successful raids in and around, Mumbai, Thane, Pune, Nagpur, Solapur, Kolhapur, Latur, Sangli, Satara area, and around 125 raids across the country.
According to Mr. Rajesh Bagga, Vice President – Legal, Tata Motors, “The use of spurious parts poses a safety risk to consumers. Data shows that over 50% of spares for all popular brands sold in the market are fake and unreliable. Studies also show that 70% of consumers opt for fake spares instead of visiting authorised service centres, once the warranty period on the vehicle has expired. Customer Awareness is the key to curb sale of counterfeit products, prompting Tata Motors to generate countrywide awareness campaigns about safety risks posed by spurious / counterfeit spare parts.”
The most easily duplicated products include clutch parts, air/ oil /fuel filters, belts, hoses, ball joints, seals, suspension items like liners and brake pads, gear parts, gaskets. And for stopping all this duplicacy, team TGP team launched a series of pilfer-proof plastic packaging for Gear and Differential Parts as well as lazer marking with Tata Logo. A slew of security enriched packaging stickers and labels and the Tata Dhaal hologram on the packaging, as an identification mark, aids to provide customers with additional assurance when they buy Tata Motors spares.