Tata Motors announced special monsoon offers for car buyers across the country, for the entire month of July, where it is offering first year’s insurance on Nano, Tigor, Hexa, Safari Storme, and Zest models, at Re 1. The homegrown car manufacturer is continuously leveraging the maximum potential of its expanding network and consumer insights, to connect with its customers in a more effective manner.
Buyers can also avail benefits of consumer discounts, that will range between INR 20000 and INR 30000, on select models. Additionally, exciting exchange discounts, up to INR 15000, for the prospective car buyers, on the aforementioned cars as well as on all variants of Nexon and Tiago. Moreover, on the auspicious occasion of Rath Yatra, Tata Motors will be offering customer across Gujarat an additional reason to rejoice, by presenting them with additional consumer discounts and first year insurance at Re. 1 on the Nexon and Tiago variants.
Commenting on this, Mr S.N Barman, Vice President – Sales, Marketing & Customer Support, Passenger Vehicles Business Unit (PVBU), Tata Motors said, “Making this monsoon special for our customers, we have rolled out these offers, keeping in mind the dynamic demands of all customers; with the sole purpose of providing them with maximum benefits. We firmly believe that this proposition will provide a huge boost to the buyer morale, thus cultivating for them a strong sense of association with our brand. On the back of the on-going Turnaround strategy, we have made good progress and are entering the consideration sets of the consumers. Our aim is to now fortify our presence by offering efficient after-sales services, reduction in complaints, and meaningful offers that cater to the ever-evolving demands of all consumers.”
In June 2018, Tata Motors registered a growth of 63% in passenger vehicle domestic sales compared to the corresponding month last year, selling 18,213 units. Whereas, in the first quarter of FY 2018-19, the PV business recorded a growth of 52%. That apart, Tata Motors plans to expand its network outreach from 746 to 850 outlets by the end of 2018.