Tata Motors Passenger Vehicles Division today announced its association with the Royal Challengers Bangalore (RCB) team as the official car partner. Both partners will shortly launch a series of joint initiatives to engage with their customers and RCB enthusiasts across the country. The Indians' craze for the game of cricket is known the world over and when you have a team captained by the current national favourite, Virat Kohli, anything and everything associated with him is likely to be heavily noticed. Of course, the presence of Yuvraj Singh, Chris Gayle and AB De Villiers helps too.
The young captain said, "It is extremely encouraging to see more and more marquee brands and leading corporates come on board as team partners and the team looks forward to an exciting season ahead.”
The current range of Tata cars will be used to transport the RCB players, however, it seems that Tata Motors is primarily looking forward to promote its upcoming hatchback - the BOLT. The BOLT logo features on the leading arm of the jersey as a partner of the team. Moreover, Tata will enjoy tremendous brand exposure at RCB’s home ground, the Chinnaswamy Stadium, along with in-stadium promotional rights.
Mr. Russell Adams, Vice President, Commercial Operations & Cricket Academy Royal Challengers Bangalore said, “We are delighted to partner with Tata Motors Passenger Vehicles and look forward to embarking on some interesting and engaging outreach programs soon”.
Mr. Ankush Arora, Senior Vice President, Sales & Marketing Passenger Vehicles, Tata Motors, added “We are happy to associate with a strong team like RCB. Through this association, Tata Motors Passenger Vehicles Division and RCB have brought their superstars together to offer a unique platform with an objective of engaging with customers and the youth of today around one of the biggest and passionate cricket tournaments, the IPL.”