Tata Motors announces a specially curated customer experience platform to introduce the new bold and sporty compact SUV, Nexon, named as Nexon Skill Arena (NSA), it will start from 7th to 8th October 2017 in Delhi. The Nexon Skill Arena, has been designed for experience of the power, versatility and other exceptional capabilities of the model and is an immersive product engagement experience for the Company’s ‘LEVEL NEX’ SUV – Nexon. The car has been scheduled to make its launch on 21st September and during the experience customers will also get the opportunity to book the bold and sporty SUV.
NSA will be held at Sector 29 Race Track, Gurgaon and will be attended by the company’s existing and prospective customers. The arena comprises of four zones; Explore, Skills Arena, Fun and Test Drive. Each of these zones give customers an opportunity to get up-close with the Nexon and experience its capabilities.
Speaking on this, Mr Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors said, “Our 4th product on the company’s ‘Impact Design’ philosophy, the Tata Nexon brings global and contemporary design with best-in-class technology and features for the ones who would like to express themselves with a unique style of their own. With all class leading features under one hood, we are supremely confident about the performance and capabilities of the NEXON. And that is why, we have rolled out an exciting platform – NEXON Skill Arena to enable our customer to come and experience this dynamic SUV. Through such innovative formats, our focus is to help our customers touch, feel and experience the product which in turn would enhance the customer purchase experience and further strengthen the brand perception.”
The Skill Arena will offer exciting obstacle courses like the alternate wheel balancing, slalom through traffic cones, parallel parking, driving on rumblers and tilted ramps. Each challenge has been designed to test the power, stability and the driving experience of the NEXON. This entire experience is gamified where customers get an opportunity to showcase their driving skills.
Under the hood, the Nexon compact SUV would be available in petrol as well as diesel guise. The petrol engine is a 1.2-litre 3-cylinder turbocharged petrol Revotron petrol engine that has the ability to churn out 108bhp of power and 170Nm of peak torque, while the diesel version of the car would get a 1.5-litre 4-cylinder turbocharged Revotorq engine, making 108bhp and 260Nm.