- Tata Tiago was still the best-seller followed by Nexon.
- Tata Bolt & Safari Storme were the biggest losers.
- Tata Harrier was a decent performer with 1458 units.
Tata Motors has witnessed a drop in domestic sales in the month of December 2019. The entire product portfolio which comprises cars such as Tiago, Tigor, Nexon, and Harrier, registered a de-growth last month. The reasons for the negative growth are fairly apparent such as economic slowdown, last month of the year and uncertainty over switch to BS 6 emission levels.
Starting with Tata Tiago, which has been the best vehicle for the company so far, it had sales of 4558 units in December 2019 as compared to 5628 units the same month last year, hence by recording a decline of 19 percent. The Nexon, however, was the best performer as it saw a drop by a mere 1 percent by registering monthly sales of 4350 units against 4393 units in December 2018.
The Tata Tigor had the worst outing as only 1487 units of the sedan were sold against the 1751 units sold during the same month last year. It had resulted in a drop in sales by 15 percent.
December 2019 Sales
December 2018 Sales
Tata Tiago (-19 Percent)
Tata Nexon (-1 Percent)
Tata Tigor (-15 Percent)
Tata Zest (-2 Percent)
Tata Hexa (-53 Percent)
Tata Safari (-86 Percent)
Tata Bolt (-63 Percent)
Tata Harrier, the company's new flagship, performed decently with sales of 1458 units but it can't be compared to December 2018 as it was launched in early 2019. Tata Zest sold a total of 520 units in December 2019 as compared to 529 units sold during the same month last year, while Tata Nexa posted sales of 317 units as compared to 682 units sold in December 2018.
Another big flop was the Bolt hatchback which witnessed a whooping 63 percent downfall with just 32 units sold as compared to 86 units sold in December 2018. Also, merely 63 units of the Safari Storme were sold as compared to 466 in December 2018.