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Tata Motors’ sales dip 35 per cent in February 2014

Snapshot: The Indian automaker registered total sales of 39,951 units.

Indian automaker Tata Motors has reported a 35.56 per cent decline in total vehicle sales to 39,951 units in the month of February 2014. The company had sold a total of 61,998 units at the same time last year. However, on the bright side the sales of domestic passenger vehicles rose to 11,325 units in February, up from 10,613 units a year earlier. 

Product wise, Tata Nano, Indica and Indigo cars accounted for sales of 9,026 units, while the Tata Sumo, Safari, Aria and Venture vehicles brought in sales of another 2,299. In the commercial vehicle segment, domestic sales declined by 49.37 per cent to 23,990 units from 47,389 units in the corresponding month of the previous year. Tata Motors has marginally benefitted from exports, their cumulative sales from exports this fiscal showed 44,704 units respectively. 

In the coming months, Tata Motors will commercially launch two highly awaited products, the Bolt hatchback and the Zest sedan that got their respective debuts at the recently concluded 2014 Auto Expo. The two products have already created quite a buzz in the market and are bound to brighten up the sales figures for the company in the months to come.

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