In order to give Tata Motors a true global appeal, the home grown company has roped in football star Lionel Messi to promote its passenger car business worldwide. The first campaign, #madeofgreat is based on the Company’s philosophy of providing best-in-class innovations in the passenger vehicles segment with a combination of stunning design, thrilling performance and exciting new technologies.
The association campaign #madeofgreat, that would be rolled-out today (3rd November) builds upon Tata Motors’ DNA of trust, authenticity, reliability, simplicity, as well as its commitment to innovation.
Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, said, “We are very excited to have Lionel Messi on board. Through this powerful campaign we will communicate the values & ethos of the passenger vehicle business. As we look to expand our footprint across the globe, Messi’s unique ability to appeal globally, transcending geographies, makes him ideal person to represent our brand, internationally. This is the first campaign in the series and many more will unfold as we move on in this long-term association. We hope our customers like this new campaign and we look forward to their continued support.”
The start football player, Lionel Messi has been awarded four-time FIFA world player of the year award and he is currently the captain of the Argentina national football team.
Magician of football, Lionel Messi was equally excited about the association and said, “Namaste India. I am very excited about my first association with an Indian brand and am extremely thrilled to be a part of the Tata Motors family. I have always been fascinated by India and have heard such great things about this diverse country. I was once in India with Argentina National Team and I hope to visit it again. Tata Motors is a true representation of India and a well-established brand, globally. It is important to believe in yourself and keep pushing to achieve success and that is what the first campaign stands for. I hope together we are able to inspire many more.”
The two year contract may be extended based on future mutual interests. However, the deal amount was not disclosed. Company’s association with the star football player would surely have a positive impact on its global image and reach.