Cars in India | Autoportal.com

Tata Motors SOUL Drive to Pass Through Ladkah and Spiti Valley

Tata Motors SOUL Drive to Pass Through Ladkah and Spiti Valley

Snapshot: The SOUL Drive will be Flagged off from Chandigarh, while 31 participants will travel in a convoy of 10 Tata SUVs through Pangong Tso, Panamik & Khardund La.

- Comments    |    Write Comment

Tata Motors has announced the start of SOUL (SUV Owners United League) “Iconic Ladakh Drive, Mountain Trail, Spiti-Ladakh” from July 13-25, 2019. As a part of the drive, SOUL members will have the opportunity to explore Pangong Tso & Panamik coupled with an adventurous drive across Khardund La – one of the highest motorable mountain pass located at 17,500+ feet. During the drive, the members will also get a chance to visit the ancient monasteries in Kaza & Nubra Valley. Flagging off from Chandigarh, 31 participants will travel in a convoy of 10 Tata SUVs.

Checkout the recently launched Tata Harrier dual-tone variant in India!

Speaking about the Iconic event, Mr. Vivek Srivatsa, Head Marketing, Passenger Vehicles Business Unit, Tata Motors, said, “Since its beginning, the SOUL events have been a unique adventure for its members. The SOUL platform offers specially curated drives & experiences which are known to a very few. This edition in particular has been curated to provide our SOUL members with the toughest and the most challenging escapade as they take on the elements to get to the heart of the valley. With each passing edition, our number of participants has grown exponentially as the SOUL community forms everlasting bonds of Brotherhood. Accompanied by their fellow adventurers and Tata SUVs, this SOUL drive will give members a chance to visit some of the most incredible and uncharted areas in and around Ladakh.”

These participant folks will get a chance to drive more than 1600 kilometres, along the breath-taking, scintillating landscapes of Himachal Pradesh to the Land of the mystic Lamas – Ladakh, through mesmerizing valleys & lakes of Spiti. For those wondering, Tata SUV Owners United League (SOUL) is an Owners community program from Tata Motors that brings together the Tata SUV owners through adventurous drives traversing across some of the most breath-taking landscapes. Since its inception in 2012, the community has grown to close to 13000 proud members. Along with the new SOUL Rewards Program, the SOUL program also provides exclusive offers to customers on Tata Motors Genuine Accessories, extended warranty and insurance.

Related car news

  • Tata Nexon EV catapults experiential marketing to next level 20-02-2020 Ashish P Abraham Tata Nexon EV catapults experiential marketing to next level
  • Tata Motors and Tata Elxsi collab for vehicle connectivity 18-02-2020 Ashish P Abraham Tata Motors and Tata Elxsi collaboration for connected vehic...
  • Tata Motors with sustainable mobility solutions at Expo '20 07-02-2020 Autoportal Team Tata Motors proves its mettle with new sustainable mobility...
  • Tata Motors report Rs 1738 profit in Q3 2020 31-01-2020 Autoportal Team Tata Motors register profit in Q3 2020 after dismal Q1 and Q...
  • Tata Motors to launch 4 more electric vehicles in two years 29-01-2020 Autoportal Team Tata Motors announce four more EV launches in the next two y...
  • Tata Nexon all-electric SUV to launch on 28 January 2020 27-01-2020 Autoportal Team Tata Nexon EV will be available in 30 cities after its launc...