If words of Mayank Pareek, President, Passenger car division, Tata Motors are to be considered, he is on a mission to revive the Tata brand in passenger car and in his latest interview given to the Economic Times, his goal is to bring Tata motors in top 3 manufacturers of India. He may sound too ambitious, but looking at the last two launches from Tata and the project in the pipeline, Tata could very well achieve this feat.
A lot of hopes are pinned down on the HorizonNext vision "HorizonNext is a broad platform on which Tata Motors future is crafted. It is essentially four elements: excellent products, backed by world class manufacturing quality, customer experience and service." says Mayank Pareek. He further added, "These elements make a potent force. The customer knows the company by the experience he or she gets at our dealership, so a big effort is being made on the customer service front. To improve our customer service, we need to penetrate deeper into the country."
The very first car which was launched under the Horizon Next vision was the Tata Zest Sedan, which gained a tremendous response among the buyers. Mayank Pareek says that "Zest was the first product and it did quite well. Very often, people miss the point. This is perhaps the first time ever that a completely new engine was launched by an Indian company, and it has done well." He is happy that Tata is breaking the image of a diesel car manufacturer and moving towards Petrol engines, "We were positioned as a strong diesel company, but now with Zest, 60% of our customers have come from the petrol version, which is a matter of pride."
Now the company is waiting for the Bolt launch, which is going to be launched on 15th January 2015 (an Autoportal exclusive insight). The Bolt features some of the first time in segment gadgets and premium quality fit and finish. In the coming year, Tata though doesn't have much of a products to launch, the one they have in line, are again much awaited.
"It is a very smart product line-up, but we need to fill some gaps. I am very excited, it is completely aligned with the design-next philosophy, and they look very different. But I think there are some gaps, which we need to strengthen. As we talk, we are discussing on ways to fill the gaps. Lot of new segments are emerging, for example a three-row car like Ertiga. That could be a big segment for the future, and we need to explore if that segment makes sense for us to be there in big numbers," said Pareek.
Source : ET