Today, Tata Motors announced a unique ‘7 Senses’ experience for the recently unveiled, Zica, its next big launch. This latest offering from Tata Motors takes the spirit of innovation further. The Company will roll-out a unique customer immersive experience campaign - Zica ‘7 Senses, designed to give a complete experience of the car, making all the senses work together to create an emotion that is greater than the sum of its parts. The campaign will unfold in a phased manner and will cover all 7 senses – Sight, Smell, Sound, Taste, Touch, Intuition and Equilibrium.
According to Mr. Mayank Pareek, President, Passenger Vehicles Business Unit, Tata Motors, “With the #madeofgreat campaign we have charted a new course in our brand building and transformation journey. We continue to roll-out compelling campaigns with an aim to bring our consumers closer to the brand. We are gearing up for the ZICA launch and as a build-up to the launch it is imperative we provide our customers an immersive experience of the car and further help build a brand recall. Through the ZICA ‘7 Senses’ campaign we will not only ensure that our customers experience the car, but will also cherish the experience.”
The campaign has been derived out of the insight to make one feel livelier and young at heart rather than mundane like daily chores of automated choices.
SIGHT: ZICA truly embodies our IMPACT Design language, a philosophy which forms the over-arching design brand and stands for ‘Immediate IMPACT at first sight.
SMELL: It is a fresh product that will connect with the youth as well as anyone who is young at heart the spirit of youth.
SOUND: Recognising the dynamic consumer world where connectivity is an increasing need for everybody, ZICA comes equipped with an audio acoustics system designed exclusively by HARMAN.
TASTE: Tata Motors truly understands that life isn’t just about the big achievements, but about the little victories in life. The company will introduce ‘The Zica Chocolate’, which will allow an individual to reward themselves for the goals achieved in life.
TOUCH: The ConnectNext Infotainment System delivers the entire world at your fingertips. Zica introduces new segment-first applications like the Smart NAVI and the Juke-Car app.
INTUITION: With the intelligently designed 22 utility spaces, this car comes with more storage spaces than its competitors, which gives a new dimension in intelligent design, making traveling in a Zica more intuitive than ever before.
EQUILIBRIUM: The Zica has been designed and programmed to deliver best-in-class fuel economy and a peppy driving experience with segment-first features.
Great things happen when your senses are awoken. And the ZICA will do that in 7 different ways.