Tata Motors is all set for the 14th edition of the Auto Expo - The Motor Show 2018’ with a fresh new appearance. The homegrown car manufacturer will demonstrate its capabilities and mobility solutions, giving a sneak peek into the future with global premiere of some key Passenger and Commercial vehicle models. Not only this, Tata Motors is all geared up to unveil its new design language - IMPACT Design 2.0 for the passenger vehicle segment and in the CV too, it is set to redefine some segments, with design that reflects a sense of purpose coupled with strength and quality.
Commenting on the fresh appearance and the company’s participation, Guenter Butschek, CEO & MD, Tata Motors, said, “For over seven decades, Tata Motors has led the mobility space in the country by bringing global innovations to meet customer needs. Being the only Indian automotive manufacturer with an end-to-end product portfolio and with ‘Connecting Aspirations’ at the heart of our brand identity, we share a responsibility to seamlessly connect into India’s aspiration for smart cities with our integrated mobility solutions. In line with our efforts to support the Government’s vision, our pavilion at the Auto Expo, is developed under the theme of ‘Smart Mobility, Smart Cities’ and will give our customers a preview of Tata Motors’ future mobility solutions.”
The Indian Government’s aspiration is to build smart cities where everything is part of a connected eco-system and Tata Motors is committed to support this vision. With its end-to-end integrated mobility solutions across commercial and passenger vehicles, Tata Motors is in a unique position to play a complimentary role in the smart cities of the future. The company will showcase 26 smart mobility solutions across its passenger and commercial vehicles brought alive in a specially curated theme across the pavilion.
The pavilion of Tata Motors is divided into captivating and interactive zones like Residential zone, Sports zone, Smart Energy zone, Inter and Intracity zone. These zones with its digital engagements around the product exhibits will provide customers an engaging experience across the pavilion. The year 2018 is a landmark year for Tata Group as it celebrates 150 years of nation building.
The year 2018 is a landmark year for Tata Group as it celebrates 150 years of nation building and ‘Auto Expo –the Motor Show 2018’ will make it more special as it marks a momentous occasion in Tata Motors’ journey towards developing Smart Mobility Solutions.