Tata Motors unveiled four new products at the 89th Geneva International Motor Show (GIMS) which started on March 5, 2019. This was the company’s 21st year at the prestigious motoring event. The four new products revealed globally at the annual event include-H2X concept, Buzzard 7-seater SUV, Altroz premium hatchback and Altroz EV. One must note that Buzzard 7-seater nameplate was coined only for the 2019 Geneva Motor Show, the production version will be renamed at the time of launch.
Elated at showcasing to the world, Indian engineering prowess, Mr. Guenter Butschek, CEO & MD Tata Motors Ltd., said – “It’s a proud and humble moment for us today, as we stand here not only showcasing to all what we have in store in the coming year but also being able to honour the commitments we made last year at this very time. We are excited to showcase to you the derivatives of our new future protected architectures – the Altroz, the Altroz EV, the Buzzard* – Geneva Edition, the Buzzard Sport – Geneva Edition and the show stopper of the event, the H2X Concept. All these global products are based on two new architecture strategy. We are confident that they will be game changers in their own spheres and will successfully reiterate our commitment to offer aspirational products with world-class design and technology.”
Tata Motors displayed the Buzzard Sport SUV-Geneva Edition, that was revealed as H5X concept last year. Interestingly, the SUV has been officially launched in India this January as the Harrier (five-seat). The Buzzard Sport SUV-Geneva Edition is based on the new-generation Optimal Modular Efficient Advanced (OMEGA) Architecture that has been developed jointly with Jaguar Land Rover. The underpinnings have been derived from Land Rover’s revered D8 platform, albeit it has been tweaked for the Indian conditions. However, the Buzzard Sport Geneva Edition gets a host of design changes on the outside keeping with the global markets.
Another important product that was revealed is the Altroz premium hatchback and its electrified version, Altroz EV. The conventionally powered and electric version of Altroz has been designed and developed on the all-new Agile Light Flexible Advanced (ALFA) Architecture. The versatile platform enables manufacturing multiple body styles with different engine options (petrol, diesel and electric). Characterized by flexible solutions, this platform could also be used for connected and hybrid vehicles at a later stage. The Altroz is the second model to sport company’s IMPACT 2.0 Design tenet. Tata is expected to launch the premium hatchback in mid-2019.
One of the other talked about model, the Buzzard-Geneva Edition stole the limelight at the 2019 Geneva Motor Show. The SUV, which is primarily the seat-seat version of Tata Harrier is built on the OMEGA platform. In terms of design and styling, it takes inspiration from the five-seat Harrier. The showstopper of the event was the H2X sub-compact SUV concept. Based on the new ALFA platform, this concept shows the future design direction of Tata Motors under the IMPACT 2.0 design. It takes successful design cues from the H5X Concept and condenses them into a stunning package with intelligently designed space.