Indian automaker Tata Motors is reportedly, working on a new small car codenamed, Kite that is expected to be ready by the end of 2015. The company wants to directly rival the country’s king of small cars, Maruti Suzuki and regain the lost turf to the recently launched Celerio hatchback.
The Tata Kite would be positioned between the Tata Nano and the Indica hatchback in the the company’s line-up for India. It will be second car from Tata Motors to feature the tallboy design, after the Nano. According to industry insiders, Kite is being developed under the MY2015 programme and Tata is banking on the small car to become a high-volume product in the compact car segment that forms more than 30 per cent of the total passenger cars sold in India.
The said small car will be built and rolled out from the company’s facility in Sanand, Gujarat. Out of the total production capacity at Tata Motors’ plant in Sanand, which is 2,50,000 units per annum, the Kite is expected to consume the space of 1,50,000 units a year.
“The company is looking at the vast potential as its current models like Indica cannot serve the small car market and Nano has not achieved the desired results.” a person closed to the project development said.