The cheapest car in the world, Tata Nano has been crowned the Most Trusted Brand in The Brand Trust Report, India Study – 2013 by Trust Research Advisory (TRA), a foremost research agency, which has released The Brand Trust Report.
The Brand Trust Report – India Study 2013 works by listing 1,100 Most Trusted Brands in 211 categories from among the 19,000 unique brands that are studied and researched upon. Tata Nano, which was launched after Tata promised to give the world’s cheapest car in the world became a sensation and received a mid-life update earlier this year. Tata Nano has become a brand in itself with has gained popularity among all the class of families and youngsters.
On receiving this prestigious honour, Ms. Delna Avari, Head- Marketing Communications, Passenger Vehicles, Tata Motors said, “We are honored to be recognized as India’s most attractive and most trusted Brand by Trust Research Advisory. These awards demonstrate how customers recognize the tremendous quality and value, reflecting the incredible competitive strength of the brand Nano. We had introduced additional features in the Nano, keeping our customers central in the product development phases. Repositioning the brand Nano, backed by a strong go-to-market strategy and great communication campaign has further helped us build the consumer connect. This eventually led to building ‘Trust’ which is significant for us. This recognition makes us believe that we are on the right track of providing value to our consumers. ”
The annual study which takes in account of almost every popular brand across the Indian cities is based on Trust Research Advisory’s unique 61-attribute Trust Matrix, and research associations which includes Indian Statistical Institute. The research and branding takes account of more than 2500 consumer influencers and syndicated data taken from 16 cities, across the country.