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Tata Nano Twist launched finally at Rs 2.36 lakh

Snapshot: The power-steering equipped new Tata Nano facelift is finally here at Rs 2.36 lakh (ex-showroom, Delhi)

Finally, Tata Motors has launched the 2014 Nano Twist with power steering today in Mumbai. Being a part of Tata’s HORIZONEXT campaign, the Twist gets the first serious mechanical modification with a ZF electric power steering (EPS). With the launch of all new Nano Twist, the company is aiming to improve their existing line-up and falling sales statistics.

Tata Nano Twist

Sourced from the German Automotive component manufacturer – ZF Friedrichshafen, the power steering makes the hatchback more user-friendly and efficient, which comes boosted with an electro-hydraulic steering system with electromotively driven PowerPack. It’s the same company that developed a nine-speed automatic transmission of the Tata’s Land Rover, which was unveiled at 2013 Geneva Motor Show. The new Twist derives power from a 624cc, twin cylinder, MPFI engine, which does duty to the existing Nano.

Tata Nano Twist

Combined with a four speed manual transmission, this powertrain delivers a peak power output of 37.4bhp and 51 Nm torque. Other than some minor design changes on the instrument cluster, the Twist is all the same as the 2013 Nano, in terms of interior design. The top speed for the Twist remains the same i.e. 105kmph. Tata has introduced a new Damson Purple shade for the 2014 Nano Twist, along with other regular colours - Dazzle Blue, Royal Gold, Pearl White, Papaya Orange and Meteor Silver. The 2014 Tata Nano Twist will instantly go on sale. With marginal price hike, the all new 2014 Twist XT variant (Xtreme Edition) is launched at Rs.2.36 lakh (ex-Delhi), excluding the Twist XT strips and stickers.

Addressing the Nano Twist launch event, Mr. Ranjit Yadav, President, Passenger Vehicle Business Unit, Tata Motors, said, “Since its inception, the Nano has been a path-breaking invention and has been constantly developed to provide class-leading value, with our core philosophy of anticipating customers’ needs. Blending best-in-class technology and design engineering, we at Tata Motors have worked closely with our partners to take ‘Awesomeness’ to a whole new level with the Nano Twist. The Nano Twist will redefine customer’s driving experience in city traffic with the EPAS. It comes loaded with trendy features, exciting new colour and sporty interiors, which makes it a cool, smart city car to hang-out with. We at Tata Motors will continuously innovate on the Nano platform, catering to the dynamic desires of our growing customer base of young, trendy urbanites.”

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