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Tata reduces the price of Manza after a decline in sales

Tata reduces the price of Manza after a decline in sales

Snapshot: The sales figures for its passenger cars dropped in January / February in comparison of the sales figures for the last year.

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Tata Motors recently had a setback, along with other manufacturers of cars. The sales figures for its passenger cars dropped in January / February in comparison of the sales figures for the last year.  This may be due to the economic slowdown, uncertain business environment or spiraling fuel prices.  The 2013 Union Budget also did not give any sops to the struggling car industry.  Last week the market was buzzing with the news that the Tata Motors are likely to slash the prices of their cars in March.  The management of the company finally took a decision to reduce the prices of all its passenger models except Nano, which continues to be very popular with the first time and budget buyers of the car.
 
Manza in sedan in club class will cost 5.99 lakhs or less, while earlier the cost was Rs. 6,49,000. The price of diesel sedan has gone down that of the petrol car has shown no change. The engine of Manza is one point three liters and ninety bhp for the diesel version.  

To arrest the downward trend in sales, Tata Motors have announced a novel scheme, the company gives assurance to all club class buyers to buy back their Manza Sedan cars.  Under this scheme after 3 years Tatas shall purchase the used Manza from the customer for sixty percent, i.e. forty less of the actual price paid for the car. This scheme is introduced recently and the impact is not very visible on the sluggish sales in the market.  Only the time can tell e how effective this incentive is to attract the customers and improve the sales.    

Tata Manza is positioned in the middle sized car section.  It comes with modern technology and has well developed and luxurious interiors. It is a powerful and stylish machine and its launch last year was meant to appeal to the modern, urban professionals and discerning customers.  With the substantial cut in price the sedan is likely to appeal to all the customers of the mid size car sector.  

 

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