Tata Motors and eBay India have joined hands to launch a brand store for the Tata Safari Storme. Through this collaboration, customers across the country will be able to purchase Safari Storme branded merchandise on eBay India. The Safari Storme online store will see branded products including, leather key-chains, trekking bags, t-shirts, Swiss knives, magnetic compass’s and a host of other adventure products.
Commenting on the occasion, Delna Avari, head of marketing & communications, passenger vehicle business unit, Tata Motors said, “To add cheer to our customers next great adventure, we at Tata Motors through our association with eBay India, will sell branded Safari Storme merchandise on our brand store on the eBay India site. Through this initiative, we aim to further engage and deepen our connect with the ever discerning customer, who is increasingly turning to the online space, to not only plan their next holiday, but to also make purchase of music, games and possibly everything, even for day to day use. eBay India is a great place to shop, guarantees reliability and allows our adventure seeking customer to gear up for that next off-road excursion and exciting Safari Storme merchandise as the click of a button.”
Ratul Ghosh, head of strategy, eBay India remarked, “Post the success of the Tata Nano brand store, we are delighted to announce the Tata Safari Storme brand store on eBay India. The brand store will showcase special merchandise inspired from the iconic SUV brand exclusively for over 2.1 million active eBay consumers in India. From clothing to travel and camping gear, eBay India consumers from over 4,306 cities, towns and villages in the country will now be able to access exclusive Tata Safari Storme merchandise 24X7.