Tata Tiago has achieved the 2 Lakh units sales milestone in the Indian market. Launched in April 2016, the Tiago was the first product under the multi-award-winning IMPACT Design philosophy. With inputs from the Pune, UK and Italy design studios, the hatchback has over 20 utility spaces. Tata Tiago is offered in both petrol and diesel fuel trims with Revotron 1.2L and Revotorq 1.05L engines, respectively. It also gets a segment-first Multi-drive mode feature with two driving modes: City and Eco.
Commenting on this momentous occasion, Mr. Mayank Pareek – President, Passenger Vehicles Business Unit, Tata Motors said “The Tata Tiago is a testimony to the strong connect we have established with our customers by offering best in class features at a great value proposition. The Tiago continues to be one of the few models in the hatchback segment that is still registering positive growth despite being in its third year of production. With 18 renowned accolades, the Tiago is the country’s most awarded compact hatchback. I would like to express my gratitude to all the customers who have contributed to this milestone. We are confident that the Tiago will continue to win the hearts of customers across India and thrive as a successful offering in the hatchback segment.”
In 2017, the company introduced not one but 2 AMT variants – the XZA and the XTA along with the launch of a special festive edition – The Tiago Wizz. Following the overwhelming response, the very next year witnessed the launch of Tiago NRG and a performance version of the car along with JT Special Vehicles (JTSV), a 50:50 Joint Venture between Tata Motors and Jayem Automotives – the Tiago JTP and the addition of a new top of the line variant - Tiago XZ+. The company recently also released a music video titled ‘Apni Hatchback’. Released across Tata Motors’ digital platforms, the music video leverages the growing acceptance and popularity of the rap music culture in the country and is an ode to the Tata Tiago community.