Tata Motors has announced the association of Tata Xenon pickup with the Team U Mumba for Season 4 of the Pro Kabaddi League at the U Mumba event held in Raigad. The team will play their first game of Season 4 on June 25, 2016 against Jaipur Pink Panthers at Shree Shiv Chhatrapati Sports Complex Pune. Currently, Pro Kabaddi is the second most watched sport on Indian television. Kabaddi is a popular sport in India, which connects with the masses across rural and urban areas.
Commenting on the association, Mr Anurag Dubey, Business Head- SCV, LCVs and Pickups, Commercial Vehicle Business, Tata Motors said, “We are very happy to associate with team U Mumba, for yet another exciting season of Pro Kabaddi. This is a sport that has long been associated with strength and endurance similar to the attributes of the Tata Xenon. Kabaddi is also well followed in the interiors of the country and we would like to associate with the sport to engage with our audience to further strengthen the Xenon’s presence. We wish all the players the very best for this season and look forward to many more such successful associations.”
Tata Motors’ association with team U Mumba reiterates the values the vehicle shares, with both the sport and the team, i.e. tough, rugged, consistent performance, zeal to overcome obstacles & win. The Tata Xenon reinforces Tata Motors endeavour to continuously provide new and varied offering to its customers. Through the company’s rural marketing initiative Neev that began in 2010, Tata Motors aims to penetrate remote markets and grow the company’s small commercial vehicle business. Tata Xenon XT is powered by 2.2L DOHC VTT Dicor diesel engine which generates 138bhp of top power and 320Nm of peak torque. It is offered with a 5-speed manual transmission, while being available in both 4X2 and 4X4 guises.