Tata Motors has launched the Zest Anniversary Special Edition to commemorate the completion of first successful year of the sedan in the country. Being based on the XMS variant, petrol and diesel variants of Tata Zest Anniversary Edition are priced at Rs. 5.89 Lakhs and 6.94 Lakhs (Ex-Showroom, Delhi), respectively. This anniversary edition comes with 10 new attractive features and will be available for sale starting end of September, in select showrooms, till October 2015. The Zest Anniversary Edition would enable buyers enjoy benefits worth Rs. 31,000 at the price of Rs. 15,000 only.
According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, "We are delighted to announce that Zest from Tata Motors, which is the Company's first brand new product under its HORIZONEXT strategy, has completed one year in the industry. On this occasion, we would like to extend our gratitude to our customers for trusting the brand. Designed and developed with state of the art features, Zest has changed the face of Tata Motors and has successfully exemplified the Company's focus on best-in-class product and service experiences. With the special edition we celebrate its 1st anniversary with our customers and hope to see the brand evolve as a winner in its class in the years to come." The Zest Avvinersary Edition would be available in a new exterior colour - Vocal White.
As for exterior features, it would have 'Anniversary' theme body graphics, 'Anniversary Edition' badge on C-Pillar, New wheel covers, Paino Black outside rear view mirrors and Front lower bumper painted in body colour. Inside the cabin, there would be 'anniversary' embroidery on front seats with Scuff plate with illumination for front, Powered rear curtain with remote, and Bottle holder on floor console. Since it is a special edition, hence it carries the same set of petrol and diesel motors with no change. Below is the pricing (Ex-Showroom, Delhi) of Tata Zest Anniversary Edition:
Tata Zest Anniversary Special Edition Petrol - Rs. 5.89 Lakhs
Tata Zest Anniversary Special Edition Diesel - Rs. 6.94 Lakhs