The homegrown automajor, Tata Motors, celebrated the spirit of Zest by participating in a record breaking rally with its customers enter the Asia Book of Records. Yet again, the company innovatively engaged with its customers and successfully entered the Asia Book of Records by lining up 154 Zests. The rally was held in Pune, started and finished at Pan Card Club, Baner. The rally was conducted in batches of 3 and all the cars covered a distance of 21.19 km.
With such initiative Tata motors is trying to get close to its customer in a very interesting, thereby telling about its product to the Zest buyers about its mileage. By focusing on customer centricity, Tata Motors embarked on a unique, customer-focused initiative with “#GetSetBolt”. A mileage rally for all its Bolt customers organized by Tata Motors. Further to this successful rally, the Company initiated the Zest mileage run across 19 cities with 665 cars, a special initiative for the owners of the Tata Zest, where the company engaged with Zest customers in a mileage challenge for its Petrol and Diesel variants.
It is hard to believe that more than 2000 customers participated in this rally with the highest mileage achieved as 47.69 kmpl with the petrol variant and 37.54 kmpl with the diesel variant. With this record rally in Pune, Tata Motors aims to culminate this initiative in a grand way with its customers.