Tata Motors has launched the Zest Premio Edition at a sticker price of Rs. 7.53 Lakhs (Ex. Showroom, Delhi) in the country. The introduction of Tata Zest Premio Special Edition commemorates the sales milestone of 85000 units of the sedan since its introduction in India. Being a special edition car with 13 new features, it will be on sale from 1st March 2018 in the diesel version across all Tata Motors sales outlets, in India. It would be available in two exterior colors: Titanium Grey and Platinum Silver, while being powered by the 1.3L 4-cylinder Quadrajet turbodiesel engine with top power of 74bhp and peak torque of 190Nm, mated to a 5-speed manual gearbox.
According to Mr. Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, “We are extremely delighted to introduce the special edition of ZEST with a fresh and energetic look and are confident that this will attract our customers for its value proposition. Being the only compact sedan to be awarded 4 stars in safety by Global NCAP, the ZEST continues to provide its customers with enhanced value offering. With more than 85,000 happy customers, Tata ZEST has proven to be a loved brand and with this new special edition ZEST, we expect to strike a new chord with the young and aspirant customers. We will continue to gauge changing customer preferences and keep introducing new features in our best-in-class products to give our customers enhanced value offering.”
Tata Zest Premio would debut a host of first-in-segment features like dual tone roof in glossy black, piano black hued outside mirrors on the exterior, and a chic tan finished mid pad on the dashboard in the interior. The exterior appearance is further enhanced with smoked multi-reflector headlamps and a piano black hood strip at the front to accompany the elegant dual tone bumper. At the rear, a piano black boot lid garnish complements the Premio special edition badge. The wheels are embellished with proud silver wheel covers, while a piano black spoiler can be availed as an optional accessory. The cabin would have new premium seat fabric with contrast stitching and Premio branding. Additionally, Harman ConnectNext touchscreen infotainment system with Navigation comes as standard feature.