Tata Motors launched their much anticipated sub 4-meter sedan Zest in the country on August 12 in a price bracket of Rs. 4.64-6.99 Lakhs. Being India's most economical diesel automatic car, it received an overwhelming response from the buyers as in around 20 days of the time it went on to record approx. 10000 pre-orders. Now the latest reports suggest that the waiting period of the sedan for some particular variants has gone up to 6 months.
The reason behind the long waiting period is seen as a supply constraint from the dealers and insufficient production capacity. The demand has surpassed the supply for the sedan and it has forced the company dealers to have a much longer waiting period for the diesel variants. Though, petrol variants of Tata Zest are also gaining demand gradually. Mayank Pareek, President, Passenger Vehicle Division, Tata Motors, while speaking to Autocar Professional said, "The fact of the matter we are not able to produce as much as the market needs. Supply is much lesser than demand." But, the company is now increasing the production of this sedan to stay competitive in the market and offer the sedan to the perspective buyers without any further delay.
Mayank Pareek joined forces with Tata Motors just a couple of months back, after ending his two decade long association with Maruti Suzuki India Limited (MSIL) as Chief Operating Officer (Marketing & Sales). Tata Motors has several new products in the pipeline and Pareek would hold the key responsibility of their successful launch in the Indian markets as well as exports. The company would launch the Bolt hatchback, another small hatchback (codenamed Kite), and Nexon compact SUV in the next year in the country.
While Tata Zest may be in waiting, you can check our comparo of the other hot selling hatchbacks!