The Chennai based motorcycle manufacturer, Royal Enfield, has come up with their first store in Bangkok,Thailand. Along with the launch of the new store, Royal Enfield announced the price of their entire line-up along with their complete range of apparel and accessories. Company’s first store in Thailand has been established by General Auto Supply Co. Ltd.
Talking about the pricing of Royal Enfield’s line-up in Thailand:
· The Bullet has been priced at THB 179800 for 500cc.
· The Classic 500 is available for THB 189800 and the Classic Chrome for THB 198800.
· The Continental GT 535cc café racer is priced at THB 219800.
Royal Enfield has been continuously expanding its global footprint in the middle-weight segment of motorcycles. The brand have a solid presence in the markets like UK, Europe, Latin America, Middle-East and now in South East Asia, with its most recent launch in Indonesia.
Talking about the international sales numbers of 2015, Royal Enfield sold over 450,000 motorcycles across the globe and also announced its plan to produce up to 900,000 motorcycles by the end of 2018.
“Royal Enfield is today one of the most profitable automotive brands in the world and we believe that our future growth will come from our international markets such as Thailand where motorcycles are a popular medium of commuting. Our phenomenal success in India gives us the confidence to thrive in similar markets like Thailand and Indonesia, which will play an instrumental role in fuelling our growth in Asia. We see a huge potential for our evocative, all purpose, and middle-weight (250-750cc) motorcycles that will allow customers an optimum choice for upgrade”, said Mr. Arun Gopal, International Business Head, Royal Enfield.